A Bold New Venture

Beyoncé Knowles-Carter and Moët Hennessy Release New American Whisky

A Bold New Venture

Beyoncé Knowles-Carter, the award-winning musician, has joined forces with Moët Hennessy, a subsidiary of LVMH, to launch a new American whisky called Sir Davis.

Knowles-Carter is the latest celebrity to join the booming spirits industry, following in the footsteps of George Clooney, Ryan Reynolds, and Kendall Jenner.

Bringing Japanese Inspiration to American Whisky

Sir Davis is not your average American whisky. It is made with Japanese rice koji, which gives it a smooth, mellow flavor.

The whisky is also aged in Japanese Mizunara oak barrels, which impart unique notes of spice and woodiness.

A Touch of Luxury

Sir Davis is bottled in a sleek, modern decanter that is sure to make a statement on any bar cart.

The whisky is also available in a limited-edition wooden box that is perfect for gifting.

Critical Acclaim

Sir Davis has already received critical acclaim, winning a gold medal at the 2023 San Francisco World Spirits Competition.

The judges praised the whisky's smooth, complex flavor and unique Japanese influences.

Where to Find Sir Davis

Sir Davis is available for purchase at select liquor stores and online retailers.

The suggested retail price for a 750ml bottle is $59.99.